Jyothy Labs – Can the company recreate the “Ujala” Magic across other portfolio brands?
Founded in 1983, Jyothy Labs Limited (JLL) commenced its operations as a a single product (Ujala fabric whitener) manufacturer in a single district (Thrissur, Kerala). The company’s “Ujala” brand is an household name, on account of the company’s excellent marketing campaign in the late 90s and early 2000’s through “Aaya Naya Ujala” campaign. Over the […]